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| INNOVATIVE SPONSORSHIP FOR THE FANS |
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| G4S Events, Europe’s leading independent event security company, has become the
new official sponsors of the Scotland Supporters Club, having signed a four year
deal with the Scottish Football Association. G4S Events, which is part of
international secure solutions company G4S, and its management team have been
providing security services and stewards to Hampden Park for over 20 years. In a
week when George Burley’s side start their preparation for next year’s Euro 2012
qualifying campaign, the new deal recognises the importance of the Scotland fans
to the success of the team. The agreement will help both organisations to
provide the best possible support and information for Scotland fans both at
Hampden Park and at away matches.
Commenting on the launch of the new agreement, Mark Hamilton, Managing Director
at G4S Events, said: “As the stewarding providers at Hampden Park our staff deal
directly with Scotland supporters at every match either by offering general
information or safety advice and guidance. A good match experience and the
safety of fans are our first priorities and therefore sponsoring the Scotland
Supporters Club was an obvious move for us. It means we can further enhance the
supporters experience and helps us communicate to each fan that we are genuinely
‘here to assist you’.
Gordon Smith, Chief Executive of the SFA welcomed the new agreement, saying:
"The SSC has gone from strength to strength in recent years reaching its highest
ever level of membership during 2009. We are committed to continual improvement
of the services we offer to Scotland fans and the G4S sponsorship deal is
another important step forward in improving the experience. The spirit of the
agreement and the way in which G4S have pledged to support the club will be of
enormous benefit to us and to the supporters." Scotland manager George Burley
added: "The supporters mean a great deal to the Scotland players on the pitch.
It is like having an extra player in our side, so G4S sponsorship is great news
for all of us in the Scotland set up."
G4S Website
Posted by
Kristina Tasic
– 10 November
2009
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