Mitie, the FTSE 250 strategic outsourcing company, has today unveiled its new visual identity. The fresh, modern brand is designed to reflect Mitie’s vision to inspire change in the way people live and work.
Mitie is one of the UK’s corporate success stories, having grown earnings and dividends for 26 consecutive years, generating revenues in excess of £2bn, and employing over 70,000 people.
In recent years Mitie has repositioned its business to become the UK’s leading integrated facilities management provider. It has also expanded into the homecare market and is now the fourth biggest provider of homecare services in the UK.
The new logo represents Mitie’s ethos that everything it does is about partnerships – with customers, suppliers, the community and the Mitie people who work together to deliver innovative solutions.
Ruby McGregor-Smith CBE, chief executive of Mitie, said:
“I am really excited that we have reinvigorated the Mitie brand to better reflect who we are as a business, both visually and culturally, for our people and our clients. Now is the perfect time for us to re-visit our image as we continue to grow significantly, in some really exciting new areas.
“The way we communicate and behave as a business is really important, and I’m confident that our new brand will encourage all of our people to excel, challenge and inspire in everything they do, for our clients and our continued success.”
Mitie’s new brand will roll out throughout the spring, from 3 February 2014.