Following the British Security Industry Association’s AGM, Elmdene Ltd’s Managing Director, Ian Moore, has been appointed Chairman of the Association’s dedicated Export Council.
With an export career spanning 20 years, Ian has made a positive contribution to the international growth of a number of businesses cross-nationally; working in the UK, Taiwan, Dubai and Libya. As Managing Director at Elmdene, a large-scale manufacturer of electronic products, Ian has in-depth experience exporting worldwide. Most notably to Germany, France, Italy, Spain, Nordics, South Africa and the Middle East.
Ian has also honed his thought leadership skills throughout his professional development; from teaching at the Royal Navy Engineering University near the start of his career to later lecturing at the National Police College in Taiwan. In 2003, Ian established Detector Technologies and oversaw the company’s growth from a start-up to an international business with offices in the UK, Australia, Dubai and South Africa in just six years.
A long-term contributor to the BSIA’s Export Council, Ian’s expertise continues to help new exporters gain a foothold in overseas markets. In recognition of his ongoing involvement in the Council, Ian was also recently awarded the Chairman’s Award for Contribution to Exporting at the BSIA’s Annual Lunch.
Ian is looking forward to his new role and is ambitious about the future of the Export Council. When asked what his main focus as Chairman over the next twelve months will be, he replied: “I am very keen to educate members through the Council of the opportunities and risks of exporting. There is a natural assumption that exporting should be the first strategy to growing business – this is not necessarily true. Only when the home market is near to saturation (unless there is an unquestioning opportunity) and they have the products and market acceptance, should they go down this route.
“Many British companies have products that will only sell into regions that are discerning about quality, innovation, compliance etc. With the extra price tag that this normally brings (including the amortisation of self and third party approving) – they will not normally be competitive when it is purely about price. In addition I want to emphasise the value the Export Council can give to its members and prospective members.”
The BSIA’s Export Council, which celebrates its 20th anniversary this year, is a forum which allows relationships between the UK’s security industry and overseas buyers to be founded and cultivated, and acts as an invaluable port of call for overseas-based contacts interested in developing a relationship with a UK company as a partner, customer or distributor.