Amthal Appoints Deane Sales as new Group Sales Director

Commercial fire protection and security provider, Amthal, has appointed Deane Sales to lead the group in a new strategic direction as Group Sales Director.

Deane brings significant experience in fire safety and security, having held director and consultant roles with specialized system providers, delivering comprehensive life safety solutions for commercial sectors.

According to Jamie Allam, CEO of Amthal Group, the company is entering an exciting phase marked by strategic changes, with the rebrand being just the beginning of positive transformations for customers. Allam stated, “This is an exciting time for Amthal, as we embark on a new strategic direction, with the rebrand only being the tip of the iceberg for the positive changes our customers can expect.  We are thrilled to bring new personnel to the team bringing fresh perspectives and expertise to drive our commitment to fire safety and security excellence.”

“In appointing Deane, we were instantly impressed with his knowledge and commitment to compliance.  There has been an influx of new fire safety legislation and we have a responsibility to proactively embrace the changes and ensure observance is incorporated in our offerings. His leadership and strategic vision will play a pivotal role in driving the company’s growth and expansion in this dynamic market.”

Deane’s appointment coincides with the introduction of Reece Paprotny as Commercial Director, reflecting Amthal’s new direction and the influence of the senior management team.

Deane Sales, Amthal Group Sales Director, expressed privilege in joining Amthal at a crucial time for the company and the fire safety and security industry as a whole. He said, “It’s an absolute privilege to be joining Amthal at such an important time, not just for the company but also for fire safety and security in general.  We are at the cusp of enormous changes where guaranteed compliance will be critical to success.  All of which Amthal understands and is taking decisive action, being open to innovation, training and smart technology.

“As this is being filtered through the whole company, you can already see the customer response in trust, safe in the knowledge that Amthal can deliver.  We have the essential accreditation and open communications to implement specific requirements, bespoke to each sector.  And not being afraid of new opportunities that can only work to enhance our capability to make a difference in life safety and deliver total protection.”