Assist Security Group (ASG), a security service provider specialising in high-end and luxury brands, has appointed former England Rugby Captain Dylan Hartley as a Non-Executive Director and Performance Lead at its subsidiary, ASG Protect.
Hartley brings a wealth of experience in elite performance from his tenure as England rugby’s most capped hooker and as captain, with an 85% win rate. His insights into leadership, resilience, and fostering a high-performance culture will be invaluable in driving ASG’s mission to provide security protection, said Troy Hewitt, CEO of ASG:
“Dylan is working with Jonathan Thomas, a partner at ASG Protect and a former Royal Marine; Jonathan’s military background and understanding of high-pressure environments complement Dylan’s elite sports experience, creating a powerful combination of skills and knowledge.
“This initiative will drive innovation and excellence in security management and training. Security teams face a range of complex and demanding security challenges, requiring a proactive, adaptable and resilient approach. By leveraging new perspectives and experiences from sports, the military and commerce, we aim to set new benchmarks in the industry for effective security to protect people, physical assets and brands.”
ASG Protect provides security services to notable clients, including Arbor, a sustainable workspace on the South Bank of London, Bonhams auction house, the London Eye, and the Londoner Hotel. Together, Hartley and ASG will implement the company’s 6-Point Framework, which emphasises key areas: People, Partnership, Protection, Prevention, Presentation, and Planning, to offer a tailored and comprehensive security approach.
“I am delighted to join ASG and contribute to the mission of providing a new standard in security protection performance,” said Dylan Hartley. “I believe that the principles of elite performance can significantly help the security industry. I look forward to working with the talented team at ASG to deliver exceptional results for security service users.”